/ / Birthday Cake Protein Puff Bars

Birthday Cake Protein Puff Bars

Contains tapioca syrup

This birthday cake bar has 16 g of protein and 4 g of fiber per serving. It contains tapioca syrup, 4 g added sugar, and whey protein isolates.

Seed-oil freeNo artificial dyesNo artificial flavorsNo synthetic preservativesNo added nitritesNo phosphatesNo gluten ingredientsVegetarianContains dairyContains eggs
$39.00 12 bars · lowest price at Promix Nutrition
Price and stock checked Oct 29, 2026
Key nutrition facts
150caloriesPer serving · 1 bar (40g)
Protein
16g▲
Fiber
4g
Added sugar
4g▼
Sodium
55mg▲
Saturated fat
2.5g
▲ raises the score · ▼ lowers it · From the product label
Ingredients: PROMIX® Whey Protein Puffs® (whey protein isolate, whey protein concentrate, tapioca starch, calcium carbonate, sunflower lecithin), marshmallow (tapioca syrup*, tapioca fiber*, glycerin, filtered water, inulin*, natural flavor, agar, egg whites, sea salt), Super-natural® Sprinkles (cane sugar, tapioca starch, palm oil**, palm kernel oil**, sunflower lecithin, carnauba wax, coloring (vegetable juices, spirulina, annatto, turmeric)), coconut oil**
On Open Food FactsNOVA 4Ultra-processed foodTheir grades, for reference; not part of our score. Data: Open Food Facts (ODbL).
59 / 100
Fair Scored automatically
Weighted as snacks, sweets, dessertsHigh confidence · Scored on 9 of 11 inputs
Nutrition · counts 30%82
Ingredients · counts 30%70
Processing · counts 25%25
Sourcing · counts 5%35
Transparency · counts 10%50
Why it scores 59
Nutrition 82 · Compared with other snacks and sweets: more protein (16 g), less sodium (55 mg); 4 g added sugar per 1 bar
Ingredients 70 · Tapioca starch (refined starch, −6); Tapioca fiber (refined starch, −6); Tapioca starch (refined starch, −6); 3 more
Processing 25 · Protein isolates, tapioca syrup, natural flavor and sprinkles make this a formulated bar
Sourcing 35 · No sourcing details are given for the whey, tapioca or oils
Transparency 50 · Full ingredient list, but natural flavor is not specified
4 g added sugar
Contains whey protein isolates and coconut oil
Evidence behind the Ingredients deductions
Strong evidence−18 for tapioca starch, tapioca fiber
Varies by additive−12 for whey protein isolate, annatto, natural flavours
Scored Oct 20, 2026 · Scoring guide v3.1 · Updated Oct 20, 2026 · See what changed

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Ingredients
PROMIX® Whey Protein Puffs® (whey protein isolate, whey protein concentrate, tapioca starch, calcium carbonate, sunflower lecithin) Marshmallow (tapioca syrup*, tapioca fiber*, glycerin, filtered water, inulin*, natural flavor, agar, egg whites, sea salt) Super-natural® Sprinkles (cane sugar Tapioca starch Palm oil** Palm kernel oil** Sunflower lecithin Carnauba wax Coloring (vegetable juices, spirulina, annatto, turmeric)) Coconut oil**
10 ingredients 6 to watch1 to avoid
Sourcing

Origin not disclosed on the product page.

Additives6 additives · 4 limited risk
Annatto (E160b)ColourLimited risk
Plant-based colour from achiote seeds; generally safe, but can occasionally cause allergic reactions.
Palm oilFatLimited risk
High in saturated fat, and refining can form contaminants (glycidyl esters) that EFSA flagged in 2016.
Natural flavoursFlavouringLimited risk
An undisclosed mix of extracts and carriers; the label doesn’t say what’s in it or how it was made.
Added sugarSugarLimited risk
Added sugar; the WHO and the US Dietary Guidelines advise keeping added sugars under 10% of daily calories.
Agar (E406)Gelling agentNo risk
A seaweed fibre; considered safe.
Lecithin (E322)EmulsifierNo risk
From soy or sunflower; a natural emulsifier EFSA considers safe.
Matched from the ingredient list. Risk levels summarise findings from EFSA, the FDA, IARC and published studies; they explain a concern, not a diagnosis.

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