/ / CUSTARD Plant Protein Bar (Vegan) - Choc Hazelnut - Box of 12

CUSTARD Plant Protein Bar (Vegan) - Choc Hazelnut - Box of 12

Contains brown rice syrup

A vegan plant-protein bar with hazelnuts and a chocolate coating. It contains brown rice syrup, sugar, sunflower oil and soy; the stated carbohydrate figures differ between the label and description.

No artificial dyesNo artificial flavorsNo synthetic preservativesNo added nitritesNo phosphatesGluten-free (label)VegetarianKetoContains tree nutsContains soy
$46.00 12 bars · lowest price at Muscle Nation
Price and stock checked Oct 30, 2026
Key nutrition facts
337caloriesPer 100 g
Protein
24g▲
Fiber
14g▲
Added sugar
—▼
Sodium
176mg
Saturated fat
8.1g
▲ raises the score · ▼ lowers it · From the product label
Ingredients: Muscle Nation Choc Hazelnut Plant Custard 34% (Plant Protein Double Choc Flavoured Custard Powder (Pea Protein Isolate, Inulin, Cocoa, Coconut Sugar, Coconut Milk Powder, Rice Maltodextrin, Flavours, Coconut MCT Powder, Thickener (Carboxymethyl Cellulose), Anticaking Agent (551), Natural Sweetener (Steviol Glycosides)), Brown Rice Syrup, Isomalto-Oligosaccharide (Soluble Fibre), Humectant (Glycerol), Natural Flavour), Dark Choc 20% (Sugar, Vegetable Fat, Cocoa Solids, Emulsifier (Soy 322), Natural Flavours, Salt), Choc Paste 8% (Invert Sugar, Humectants (Sorbitol, Glycerol), Concentrated Pear Puree, Bulking Agent (Polydextrose), Cocoa Powder, Sunflower Oil, Citrus Fibre, Natural Flavour, Gelling Agent (Pectin), Firming Agent (Calcium Lactate)), Isomalto-Oligosaccharide (Soluble Fibre), Rice Protein Isolate, Hazelnuts, Pea Protein Isolate, Brown Rice Syrup, Humectant (Glycerol), Soy Protein Crisps, Natural Flavour, Sunflower Oil, Salt, Emulsifier (Soy Lecithin), Antioxidant (Vitamin E)
54 / 100
Fair Scored automatically
Weighted as snacks, sweets, dessertsHigh confidence · Scored on 10 of 11 inputs, 1 claim verified
Nutrition · counts 30%88
Ingredients · counts 30%48
Processing · counts 25%25
Sourcing · counts 5%40
Transparency · counts 10%50
Why it scores 54
Nutrition 88 · Compared with other snacks and sweets: more fiber (14 g), more protein (24 g); 6 g added sugar per 100g
Ingredients 48 · Sunflower oil, 27th ingredient (seed oil, −10, ClearShelf standard); Carboxymethylcellulose (cellulose gum) (additive, −10); Coconut sugar, 4th ingredient (added sugar, −8); 5 more
Processing 25 · Protein isolates, flavourings, emulsifiers and humectants make this highly formulated
Sourcing 40 · Australian-made; sourcing of the protein, syrups and oils is not stated
Transparency 50 · Full ingredient list includes unnamed flavours and vegetable fat
Contains sunflower oil
Contains brown rice syrup and sugar
Contains natural flavours
Carb figures differ: 7 g and 12.2 g
Evidence behind the Ingredients deductions
Strong evidence−20 for coconut sugar, maltodextrin, polydextrose
Varies by additive−22 for pea protein isolate, carboxymethylcellulose, sugar alcohols and 1 more
ClearShelf standard−10 for sunflower oil · our house standard, not a medical claim
Scored Oct 20, 2026 · Scoring guide v3.1 · Updated Oct 20, 2026 · See what changed

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Similar, for lessSame kind of food, scoring about as well or better, for less than $3.83/item here
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Ingredients
Muscle Nation Choc Hazelnut Plant Custard 34% (Plant Protein Double Choc Flavoured Custard Powder (Pea Protein Isolate Inulin Cocoa Coconut Sugar Coconut Milk Powder Rice Maltodextrin Flavours Coconut MCT Powder Thickener (Carboxymethyl Cellulose) Anticaking Agent (551) Natural Sweetener (Steviol Glycosides)) Brown Rice Syrup Isomalto-Oligosaccharide (Soluble Fibre) Humectant (Glycerol), Natural Flavour) Dark Choc 20% (Sugar Vegetable Fat Cocoa Solids Emulsifier (Soy 322), Natural Flavours, Salt) Choc Paste 8% (Invert Sugar Humectants (Sorbitol, Glycerol) Concentrated Pear Puree Bulking Agent (Polydextrose) Cocoa Powder Sunflower Oil Citrus Fibre Natural Flavour Gelling Agent (Pectin) Firming Agent (Calcium Lactate)) Isomalto-Oligosaccharide (Soluble Fibre) Rice Protein Isolate Hazelnuts Pea Protein Isolate Brown Rice Syrup Humectant (Glycerol) Soy Protein Crisps Natural Flavour Sunflower Oil Salt Emulsifier (Soy Lecithin) Antioxidant (Vitamin E)
40 ingredients 7 to watch3 to avoid
Sourcing

Origin not disclosed on the product page.

Additives10 additives · 2 moderate risk
Carboxymethylcellulose (cellulose gum) (E466)ThickenerModerate risk
Changed gut bacteria in mice and, in a small 2022 human study, altered the gut microbiome.
Brown rice syrupAdded sugarModerate risk
Added sugar that can contain notable arsenic, as a 2012 Dartmouth study of products made with it found.
Seed oilFatLimited risk
ClearShelf standard: we lower the Ingredients score when seed oils are used. This is our house standard, not a medical claim. Research is mixed; major health groups have not found harm at typical intakes.
MaltodextrinFillerLimited risk
Highly processed starch that raises blood sugar quickly and adds no nutrition.
Sugar alcohols (sorbitol, maltitol, xylitol) (E420, E965, E967)SweetenerLimited risk
Can cause bloating and a laxative effect in larger amounts; xylitol is toxic to dogs.
Natural flavoursFlavouringLimited risk
An undisclosed mix of extracts and carriers; the label doesn’t say what’s in it or how it was made.
Added sugarSugarLimited risk
Added sugar; the WHO and the US Dietary Guidelines advise keeping added sugars under 10% of daily calories.
Pectin (E440)Gelling agentNo risk
A fibre from fruit; considered safe.
Lecithin (E322)EmulsifierNo risk
From soy or sunflower; a natural emulsifier EFSA considers safe.
Stevia (steviol glycosides) (E960)SweetenerNo risk
Plant-derived and considered safe by EFSA and the FDA at normal intakes.
Matched from the ingredient list. Risk levels summarise findings from EFSA, the FDA, IARC and published studies; they explain a concern, not a diagnosis.

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