/ / Pur Zealand 100% Grass-Fed Whey Protein

Pur Zealand 100% Grass-Fed Whey Protein

Contains natural flavors

Chocolate whey protein provides 23 g of protein per scoop and is made with New Zealand grass-fed dairy. It contains natural flavors, xanthan gum and stevia, and contains milk.

Seed-oil freeNo added sugarNo artificial dyesNo artificial flavorsNo synthetic preservativesNo added nitritesNo phosphatesGrass-fedContains dairy
$37.99 lowest price at Strength Genesis
Price and stock checked Oct 30, 2026
Key nutrition facts
130caloriesPer serving · 1 Scoop (35g)
Protein
23g▲
Fiber
2g
Free sugar
2g▼
Sodium
110mg
Saturated fat
0.5g
▲ raises the score · ▼ lowers it · From the product label
Ingredients: Chocolate: Whey Protein Concentrate, Alkalized Cocoa Powder, Natural Flavors, Xanthan Gum, Stevia Leaf Extract, Sunflower Lecithin; Vanilla Birthday Cake: Whey Protein Concentrate, Natural Flavors, Xanthan Gum, Stevia Leaf Extract, Sunflower Lecithin
Product details
PackagingRecyclable aluminum containersRecyclable
“Packaged in recyclable aluminum containers with an eco-friendly wheat-straw scoop.” — the product page
80 / 100
Good Scored automatically
Weighted as beveragesHigh confidence · Scored on 11 of 11 inputs, 4 claims verified
Nutrition · counts 35%80
Ingredients · counts 30%96
Processing · counts 10%30
Sourcing · counts 10%85
Transparency · counts 15%78
Why it scores 80
Nutrition 80 · Compared with other drinks: more protein (23 g); 2 g sugar from juice per 1 Scoop
Ingredients 96 · Natural flavours (additive, −4); no dyes or artificial sweeteners
Processing 30 · Whey concentrate with natural flavors, xanthan gum, stevia and lecithin
Sourcing 85 · The brand says New Zealand cows graze pasture and eat natural forage
Transparency 78 · Complete chocolate ingredient list and specific New Zealand grazing claims
Contains natural flavors and xanthan gum
Evidence behind the Ingredients deductions
Varies by additive−4 for natural flavours
Scored Oct 20, 2026 · Scoring guide v3.1 · Updated Oct 20, 2026 · See what changed

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Ingredients
Chocolate: Whey Protein Concentrate Alkalized Cocoa Powder Natural Flavors Xanthan Gum Stevia Leaf Extract Sunflower Lecithin; Vanilla Birthday Cake: Whey Protein Concentrate Natural Flavors Xanthan Gum Stevia Leaf Extract Sunflower Lecithin
10 ingredients 6 to watch
Sourcing

Formulated by Dr. Derek Alessi, Ph.D. — 30+ years in performance nutrition 100% Pure New Zealand Grass-Fed Whey Protein One of the cleanest proteins available today. Tested. Verified. Trusted. Designed for breakfast, post-workout recovery, or a clea

Additives4 additives · 1 limited risk
Natural flavoursFlavouringLimited risk
An undisclosed mix of extracts and carriers; the label doesn’t say what’s in it or how it was made.
Xanthan gum (E415)ThickenerNo risk
Made by fermentation; EFSA re-confirmed its safety in 2017, though large amounts can cause bloating.
Lecithin (E322)EmulsifierNo risk
From soy or sunflower; a natural emulsifier EFSA considers safe.
Stevia (steviol glycosides) (E960)SweetenerNo risk
Plant-derived and considered safe by EFSA and the FDA at normal intakes.
Matched from the ingredient list. Risk levels summarise findings from EFSA, the FDA, IARC and published studies; they explain a concern, not a diagnosis.

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