/ / Birthday Cake Granola

Birthday Cake Granola

Contains brown rice syrup

This granola combines oats, brown rice and millet with natural-color sprinkles. A 30 g serving has 7 g added sugar and includes sunflower oil and natural vanilla flavor.

No artificial dyesNo artificial flavorsNo synthetic preservativesNo added nitritesNo phosphatesVegetarianLow sodiumContains corn
$7.50 lowest price at Safe + Fair
Price and stock checked Oct 30, 2026
Key nutrition facts
130caloriesPer serving · 1/3 Cup (30 Grams)
Protein
2g
Fiber
1g▼
Added sugar
7g▼
Sodium
40mg
Saturated fat
0.5g
▲ raises the score · ▼ lowers it · From the product label
Ingredients: Oats, brown rice syrup, cane sugar, sunflower oil, natural color sprinkles (cane sugar, palm oil and palm kernel oil, corn starch, sunflower lecithin, vegetable juice, annatto, spirulina extract, turmeric, beta carotene, maltodextrin, carnauba wax, cellulose gum), brown rice, millet, natural vanilla flavor, sea salt
41 / 100
Poor Scored automatically
Weighted as grain productsHigh confidence · Scored on 9 of 11 inputs
Nutrition · counts 35%50
Ingredients · counts 20%32
Processing · counts 15%30
Sourcing · counts 15%35
Transparency · counts 15%50
Why it scores 41
Nutrition 50 · Compared with other grain foods: more whole grain (75%), less fiber (1 g); 7 g added sugar per 1/3 Cup
Ingredients 32 · Brown rice syrup, 2nd ingredient (added sugar, −20); Cane sugar, 3rd ingredient (added sugar, −20); Sunflower oil, 4th ingredient (seed oil, −10, ClearShelf standard); 3 more
Processing 30 · Syrup, cane sugar, sunflower oil, flavoring and gums make this a formulated granola
Sourcing 35 · Syrup, sugar and sunflower oil are listed; their origins are not stated
Transparency 50 · Full ingredient list includes natural vanilla flavor
7 g added sugar
Contains sunflower oil
Contains natural vanilla flavor
Evidence behind the Ingredients deductions
Strong evidence−40 for brown rice syrup, cane sugar
Varies by additive−18 for carboxymethylcellulose, annatto, natural flavours
ClearShelf standard−10 for sunflower oil · our house standard, not a medical claim
Scored Oct 20, 2026 · Scoring guide v3.1 · Updated Oct 20, 2026 · See what changed

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Ingredients
Oats Brown rice syrup Cane sugar Sunflower oil Natural color sprinkles (cane sugar, palm oil and palm kernel oil, corn starch, sunflower lecithin, vegetable juice, annatto, spirulina extract, turmeric, beta carotene, maltodextrin, carnauba wax, cellulose gum) Brown rice Millet Natural vanilla flavor Sea salt
9 ingredients 3 to watch2 to avoid
Sourcing

Origin not disclosed on the product page.

Additives9 additives · 2 moderate risk
Carboxymethylcellulose (cellulose gum) (E466)ThickenerModerate risk
Changed gut bacteria in mice and, in a small 2022 human study, altered the gut microbiome.
Brown rice syrupAdded sugarModerate risk
Added sugar that can contain notable arsenic, as a 2012 Dartmouth study of products made with it found.
Annatto (E160b)ColourLimited risk
Plant-based colour from achiote seeds; generally safe, but can occasionally cause allergic reactions.
Seed oilFatLimited risk
ClearShelf standard: we lower the Ingredients score when seed oils are used. This is our house standard, not a medical claim. Research is mixed; major health groups have not found harm at typical intakes.
Palm oilFatLimited risk
High in saturated fat, and refining can form contaminants (glycidyl esters) that EFSA flagged in 2016.
MaltodextrinFillerLimited risk
Highly processed starch that raises blood sugar quickly and adds no nutrition.
Natural flavoursFlavouringLimited risk
An undisclosed mix of extracts and carriers; the label doesn’t say what’s in it or how it was made.
Added sugarSugarLimited risk
Added sugar; the WHO and the US Dietary Guidelines advise keeping added sugars under 10% of daily calories.
Lecithin (E322)EmulsifierNo risk
From soy or sunflower; a natural emulsifier EFSA considers safe.
Matched from the ingredient list. Risk levels summarise findings from EFSA, the FDA, IARC and published studies; they explain a concern, not a diagnosis.

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